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Ikea – The Social Catalog
Après l’avoir rendu disponible en réalité augmentée, IKEA a recréé fin 2013 sur Instagram son catalogue papier, édité à près de 200 millions d’exemplaires et qui représente 70% du budget publicitaire...
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Ikea built a website inside Instagram
Ikea built a website inside Instagram | The Verge. To help push Ikea’s intensely odd PS 2014 collection, the furniture seller’s Russian division hired ad agency Instinct to build a marketing campaign...
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Airbnb Lets You Sleep in Ikea for the Night
Source: http://mashable.com/2014/08/21/sleep-in-ikea-for-the-night-make-your-dreams-come-true/ SYDNEY — You can now live your own version of the movie 500 Days of Summer — by staying a night in an Ikea...
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IKEA Video content: Kids & Kitchen #cookingwithparents
IKEA believes that children are the most important people in the world, and that there is a lot to learn by listening to them. So we think it’s time to let kids into the kitchen. Content approach based...
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IKEA launching mini stores on main streets
Ikea may have revolutionized shopping for flat pack furniture, but oh, all that walking and those long lines. Not to mention the parking lots. The Swedish company thinks it has the answer. Its testing...
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Ryanair: ‘We want to be more like Amazon and Ikea than other airlines’ |...
Having entered the third year of its Always Getting Better programme, Ryanair has “succeeded” in changing the negative perceptions associated with its brand and is now being inspired by Amazon to...
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Top 10 –‘Meaningful Brands’– Belgique (Source: Havas – Infographie: Mediafin)
Meaningful Brands is a unique global study from Havas Group that links brand performance to our quality of life and wellbeing. This year, Meaningful Brands 2017 also reveals new data that tracks the...
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Ikea se transforme en France via le digital et de nouveaux points de contact
Publié le 15 octobre 2020 par La Revue du Digital Tous les produits seront 100% durables d’ici 2030 Ikea veut être plus accessible pour ses clients et plus durable. En France, cela représente un...
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H/commerce analysis: les Pubs de Noël dans une période atypique !
Un mercredi sur deux, h/commerce vous fournit une analyse approfondie des tendances les plus impactantes qui restructurent le secteur du retail. Alors que la société reste fortement perturbée par la...
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